Alpha International

Full creative and production

A truly global production to kick off 2023 and three months that saw us travel from the rural townships of Durban to the heart of Mexico City, culminating in the slums of Bangalore.

Alpha required a Hero video with supporting stills to communicate their vision for the next 10 years to their donor audience. More importantly they required a creative concept which communicated their ambitious, global vision whilst retaining a sense of awe. Peal were delighted to win this competitive pitch with our people-centred creative.

Leading a team of ten creatives across three continents inc. camera crews, producers, colour graders, aerial cinematographers, graphics and VFX we produced trailer and long-form edits as well as accompanying stills to support the campaign.